
New product development
New beverage launches: Fibre shots, Capri Sun, Captain Morgan and more…
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands
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New product development
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands

New product development
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions

New product development
From English wine and sparkling innovations to high-ABV beer, RTDs and plant-based protein, producers are pushing into new formats, occasions and consumer needs

New product development
From functional soft drinks and alcohol-free fizz to culture-led RTDs and traditional mead, brands are responding to moderation, wellbeing and authenticity as they push innovation across the drinks landscape

New product development
Brands across beverages are leaning into functional benefits, nostalgia and bolder flavour profiles as companies expand portfolios to capture evolving drinking occasions and consumer expectations

Food and beverage giant Danone is to acquire plant-based meal solutions business Huel as part of its wider growth strategy

New product development
Brands across alcohol, non‑alcohol and functional hydration are rolling out premium innovations, collaborations and reformulations that tap into fashion crossovers, natural ingredients and elevated at‑home drinking trends

Up the food chain
From AI to reformulation, the agribusiness giant’s CTO Florian Schattenmann talks future tech, passing fads and where Cargill is stepping up focus

New product development
From matcha sodas and coconut water to luxury rum, RTD teas and circular spring water, the latest launches show how brands are rethinking flavour, functionality and sustainability across the global drinks market

Brands across spirits, wine, soft drinks and energy are pushing seasonal innovation, category expansion and premium cues