News & Analysis for the Beverage Industry
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New product development
From premium spirits and craft soft drinks to wine and rum, brands are using flavour innovation, provenance and limited editions to drive interest across multiple beverage categories
Premium whisky and RTD cocktails, immunity shots and plant-based drinks. Beverage brands are launching new products focused on convenience, functionality, flavour innovation and premium credentials
Flavour nostalgia, alcohol moderation, premiumisation and workplace experiences… brands across beer, spirits, coffee and sports nutrition are launching innovations designed to capture evolving consumer habits
From cherry rosé and high-protein oat drinks to super-heavily peated whisky and sessionable craft beer, leading drinks brands are expanding portfolios to meet evolving consumer demands
Heritage-inspired beers and regenerative lagers hit the shelves en masse as brands seek to tap into evolving consumer tastes
New product development
Functional drinks, RTDs, premium spirits and alcohol-free innovation, brands are tapping into flavour experimentation, wellness and premiumisation to attract today’s consumers
New product development
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches
Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week
New product development
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers
New product development
Protein-enhanced beverages, plant-based formats and nostalgia-led activations see brands tapping into some of the fastest-growing opportunities across the drinks sector