Muscle Milk undergoes it’s ‘biggest transformation’ with Pro lineup
For Muscle Milk, the challenge – and opportunity – is to meet consumers’ varied needs with simplicity and nutrient density
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How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
IFF sells bulk of food ingredients business to refocus on health and wellness
The global ingredient supplier’s deal reflects a broader trend of how companies are streamlining their businesses to meet shifting health and wellness preferences
Confectionery trends: Balancing better-for-you trends and indulgence
Can candy revive RTD tea?
Candy-inspired nostalgia could give RTD tea a much-needed spark, as brands like Ryl Tea use confectionery flavors to attract younger, health-conscious consumers into the category
Why packaging decisions can’t be left to the last minute
Packaging isn’t just a container, it’s a decision that affects cost, brand, sustainability and compliance, so it should be planned early, not tacked on later
Sweet proteins gain global momentum with latest regulatory win
Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod
How connected packaging is closing the private label gap
The package is now the platform
Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered
From clicks to cart: Online grocery drives the next wave of growth
As omnichannel shopping becomes the norm, ecommerce, retail media and retailer apps are reshaping how and where grocery growth happens
Rethinking the coffee replacement
Coffee alternatives are rising not as replacements, but as functional upgrades