News & Analysis for the Beverage Industry
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While sports drinks and water are more closely tied to athletic performance, soda brands such as Pepsi, Sprite and Mountain Dew are using sports partnerships to connect with fans rather than athletes
Halloween becomes a bigger occasion for snacks, sips and treats – particularly among adults
For many travelers, the airport has become a destination for beverage discovery
As coffee customization rises, Coffee mate refreshes its look and launches a new campaign centered around creative expression
Something & Nothing raises $6.4M to scale hyperlocal marketing and distribution strategy for its flavor-forward premium sodas in the US
Gov. Gavin Newsom’s signing of AB 2244 into law creates the first state-backed, voluntary label for non-UPF qualifying products, amid a pending federal UPF definition
Private label’s glow-up is winning shoppers with clean labels, high-protein products and trend-driven innovation that goes far beyond bargain pricing
Global Food Tech Awards
Calling all APAC food and beverage startups - applications are now open and entry is free
The investment is part of Chobani’s $4 billion manufacturing network expansion
PepsiCo’s David Allen explains why packaging redesign is only part of the solution and why the future of circularity depends on stronger recycling systems, policy frameworks and industry partnerships