
FIC 2026
Flashy and sweet: Brands tap health trends in artificial sweetener push
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice
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FIC 2026
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice

Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying

The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia

Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation

Diageo’s World Class Cocktail Festival presents traditional spirits through lighter serves and localisation amid growing health and moderation trends

Brown Brothers is betting on familiar citrus flavours to recruit new wine drinkers, launching yuzu lemon and orange spritzes to lower entry barriers into the category

India’s new alcohol regulations include mandatory labelling and expanded category definitions, signalling greater consumer transparency and flexibility for producers

Australian heritage brand Brown Brothers focuses on sustainable convenience with its novel aluminium prosecco bottle

China promotes tea and navel oranges in its latest round of belt and road initiatives to boost rural economies in days leading up to the festive season

Pepsico launches zero-sugar beverages in limited edition Zootopia cans across China, after claiming victory over zero-sugar Coke in the 2025 Pepsi Challenge