
Energy drink trends: US startup PHX blends hydration and energy
Florida-based functional drinks firm PHX has launched a hydration-energy drink designed to meet growing demand for multifunctional beverages
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Florida-based functional drinks firm PHX has launched a hydration-energy drink designed to meet growing demand for multifunctional beverages

Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers

China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas

As demand grows for lighter, food-friendly reds, Taylors Wines is entering the category with a Syrah targeted for Asian cuisine

Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers

Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options

FIC 2026
Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice

Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying

The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia

Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation