The RTD has been previously managed and distributed by Coca-Cola Europacific Partners (CCEP).
The change relates only to Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar and Jack Daniel’s & Coca-Cola Cherry RTD in Great Britain.
CCEP said it will continue to manage, distribute and develop its growing alcohol ready-to-drink (ARTD) portfolio. This includes Absolut Vodka & Sprite, Absolut Vodka & Sprite Watermelon, Absolut Vodka & Sprite Pineapple, Bacardi & Coca-Cola, Bacardi Spiced & Coca-Cola and Schweppes Cocktails.
The RTD alcohol market is a growing part of the wider beverage market that now enjoy a 3.5% share of the total alcoholic beverage market in the world’s top 10 markets, up from 11% in 2014, according to IWSR (Australia, Brazil, Canada, China, Germany, Japan, Mexico, South Africa, UK and US, which together account for 82% of global volumes.)
“Together with Brown-Forman and The Coca-Cola Company, we successfully established Jack Daniel’s & Coca-Cola RTD as one of the standout brands in the growing ARTD category in Great Britain,” said Rob Yeomans, VP, Commercial Development GB, Coca-Cola Europacific Partners.
“This demonstrates the strength of our commercial execution, customer relationships, and route-to-market capabilities. Our focus remains on accelerating growth across our broader ARTD portfolio and strengthening our position as a leading total beverage partner in GB. We remain excited about the opportunities in this fast-growing category and will continue investing in innovation and great consumer experiences.”
Ryan Van Arnam, VP, Managing Director Western Europe, Brown-Forman said: “Brown-Forman is excited to integrate the Jack Daniel’s & Coca-Cola RTD into our UK distribution, one of our largest global markets for Jack Daniel’s.
“We want to thank CCEP for their work launching and developing Jack Daniel’s & Coca-Cola RTD in Great Britain over the past three years, and we look forward to building on those foundations as we continue to grow the portfolio going forward.”
