Capri-Sun turns to stevia to cut sugar by 50%

By Rachel Arthur contact

- Last updated on GMT

Capri-Sun turns to stevia to cut sugar by 50%
Coca-Cola brand Capri-Sun has unveiled a new recipe for Capri-Sun in the UK, with the drink now exempt from the UK’s sugar tax.

By introducing a blend of sugar and steviol glycosides, the total sugar content has been reduced to 4.9g per 100ml, bringing it below the threshold of 5g/100ml for the UK soft drinks industry levy. 

The reformulated product launches in the UK this month and is also being rolled out to Ireland, Belgium and the Netherlands.

Capri-Sun

The reformulated Capri-Sun original recipe joins Capri-Sun No Added Sugar and Capri-Sun Fruity Water, which were introduced in 2015 and 2016 respectively.

“Capri-Sun original range will continue to be made from fruit juice and water, without preservatives or artificial flavors, colors or sweetener," ​says Coca-Cola European Partners.

“The new recipe maintains the iconic taste of original Capri-Sun and in testing parents and their children gave positive feedback.”

Sprite

Coca-Cola’s approach to Capri-Sun differs to that of Sprite in the UK,​ where it has turned away from its 2013 decision to use stevia and instead use sugar, aspartame and acesulfame K to get down to a sugar content of 3.3g per 100ml (compared to the previous stevia version at 6.6g per 100ml).

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