By introducing a blend of sugar and steviol glycosides, the total sugar content has been reduced to 4.9g per 100ml, bringing it below the threshold of 5g/100ml for the UK soft drinks industry levy.
The reformulated product launches in the UK this month and is also being rolled out to Ireland, Belgium and the Netherlands.
The reformulated Capri-Sun original recipe joins Capri-Sun No Added Sugar and Capri-Sun Fruity Water, which were introduced in 2015 and 2016 respectively.
“Capri-Sun original range will continue to be made from fruit juice and water, without preservatives or artificial flavors, colors or sweetener," says Coca-Cola European Partners.
“The new recipe maintains the iconic taste of original Capri-Sun and in testing parents and their children gave positive feedback.”
Coca-Cola’s approach to Capri-Sun differs to that of Sprite in the UK, where it has turned away from its 2013 decision to use stevia and instead use sugar, aspartame and acesulfame K to get down to a sugar content of 3.3g per 100ml (compared to the previous stevia version at 6.6g per 100ml).