Dairy drinks

How coffee creamer brands stay top of mind

How coffee creamer brands stay top of mind

By Teodora Lyubomirova

From Chobani to International Delight, creamer brands are elevating their product development and marketing tactics to keep shoppers onboard

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

How Coca-Cola creates billion dollar brands

How Coca-Cola creates billion dollar brands

By Rachel Arthur

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like Smartwater, Fairlife and Fuze Tea. How does it create billion dollar brands?