4 ways food brands can win in China’s ‘conscious indulgence’ era
Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise
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TFWA 2026
Croissant gin? Four Pillars tests the boundaries of innovation
Australian distillery Four Pillars is reinventing what gin innovation looks like, experimenting with bold new flavours that leap beyond classic botanicals
TFWA 2026
Jägermeister eyes Gen Z growth with orange liqueur focus
Jägermeister is in what it calls its ‘orange era’, doubling down on capturing Gen Z consumers all over the world with its latest Jägermeister Orange liqueur
FBIF 2026
Going for red: Ocean Spray taps health and visual appeal to localise in China
Cranberry specialist Ocean Spray is leveraging multiple health benefits and bright red red visual appeal to tailor products for China, aligning innovation with local tastes
Carlsberg Malaysia reaffirms premiumisation as key growth lever amid uncertainty
Carlsberg Malaysia will double down on its premiumisation priorities, leveraging premium products and innovation to drive growth despite challenging market conditions
FBIF 2026
Kraft Heinz insights: Is the concept of consumer brand loyalty dead?
In an era where consumers are bombarded with new products at every turn and purchasing decisions are increasingly influenced by technology, is brand loyalty no longer a thing? There is hope yet, says Kraft Heinz
UP THE FOOD CHAIN
‘Consumers want more’: Tetra Pak on keeping up with rapid global change
Against a backdrop of global uncertainty and rapidly evolving consumer demands, Tetra Pak’s global VP Marketing Julia Luscher reveals the company’s key focus areas to stay ahead
Nestlé backs filtered brews as next major coffee trend
Nestlé predicts filtered coffee will see a surge that reflects rising consumer demand for cleaner flavours and innovative brews, especially in APAC
Iran conflict: Is ceasefire too little, too late for global food?
A two-week ceasefire is now in place in the war between US-Israel and Iran, but much is still uncertain about how long-lasting the impacts of damage done thus far will be and what still lies ahead for the global food sector
6 key food innovation trends driven by feel good indulgence
Consumer demand for indulgence — and feeling good about it — is increasingly driving food innovation strategies. Here are six key drivers powering this change.