Carlsberg and Sapporo go in big on alliance in Asia, UK
Beer giants Carlsberg and Sapporo are tapping on existing successful partnerships to expand regional reach, with an eye on taking this collaboration global
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Up the food chain
Can US whiskey become ‘world’s whiskey’ despite trade hurdles?
In the face of trade barriers and fierce competition, American Whiskey Association CEO Michael Bilello is determined to make US whiskey the ‘world’s whiskey’, no matter the odds
Will Iraq become PepsiCo’s next Middle East manufacturing hub?
Despite ongoing turmoil in the Middle East, PepsiCo is doubling down on expanding its regional production, with Iraq emerging as a strong focus market
5 trends shaping global energy drink recipes
From GLP-1 to naturalness, the evolution of energy drinks worldwide is being driven by a variety of different trends
Asahi eyes beverage growth in East Africa for cyberattack rebound
Asahi is banking on growth in its beverages business as well as its new East African acquisition to fuel recovery and get back on track after its infamous 2025 cyberattack
Are global coffee sustainability strategies falling short?
Coffee sustainability worldwide is at a crossroads, as prices fluctuate and concerns grow over climate change, farmer incomes and long-term supply resilience
4 ways food brands can win in China’s ‘conscious indulgence’ era
Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise
TFWA 2026
Croissant gin? Four Pillars tests the boundaries of innovation
Australian distillery Four Pillars is reinventing what gin innovation looks like, experimenting with bold new flavours that leap beyond classic botanicals
TFWA 2026
Jägermeister eyes Gen Z growth with orange liqueur focus
Jägermeister is in what it calls its ‘orange era’, doubling down on capturing Gen Z consumers all over the world with its latest Jägermeister Orange liqueur
FBIF 2026
Going for red: Ocean Spray taps health and visual appeal to localise in China
Cranberry specialist Ocean Spray is leveraging multiple health benefits and bright red red visual appeal to tailor products for China, aligning innovation with local tastes