
5 key APAC food & beverage trends to watch in 2026
We take a look at five of the most crucial APAC food & beverage trends redefining the industry in 2026, from localisation and AI driven-growth to new innovation directions
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We take a look at five of the most crucial APAC food & beverage trends redefining the industry in 2026, from localisation and AI driven-growth to new innovation directions

Vietnam plans to update dairy and alcohol regulations in line with ongoing national goals to improve local food safety compliance and public health

Over 80% of China’s schoolchildren are still choosing sweet drinks, sparking calls for tougher control measures

New Nestle CEO Philipp Navratil has reset Real Internal Growth (RIG) as his ‘most important’ priority moving forward – but just how will his plans for this impact APAC?

Carlsberg and Heineken spotlight beer’s crucial role in Malaysia’s economy, highlighting its value to the food and beverage industry via a new economic study

Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers

Suntory’s Roku Gin is blending mixology expertise with localised appeal to strengthen its market presence across South East Asia

Beverage giant Carabao has launched its new Pattaya Beach Beer, combining budget and refreshment with an eye to dominate new market segments

Asahi is confident that positive alcohol trends will drive profitability for it this year, and has revised its full-year profit forecast upwards despite a half-year dip

Tiger Beer has been emphasising experiential marketing to draw in consumers of all ages, such as its recent immersive campaign with MONOPOLY