"Nicholas Robinson is an accomplished editorial leader and content strategist with over 15 years of experience shaping digital storytelling across the food, drink, and FMCG sectors. Currently serving as Global Audience & Content Editor, Nicholas drives premium content strategy and audience growth across international markets, working at the intersection of editorial innovation, UX, and commercial insight. Previously, Nicholas held senior editorial roles at The Grocer and FoodNavigator, where he led large teams and transformed digital content strategies to deliver measurable audience and revenue growth. His career spans both journalism and agency-side leadership, including a tenure as Account & Content Director at Cirkle, where he developed high-impact campaigns for brands like Ferrero, Heineken, and Fox’s Burton’s Companies. Nicholas is known for launching and revitalizing influential industry brands such as Top 50 Gastropubs, Top 50 Cocktail Bars, and BOAT Business, and has spoken at major industry events as a thought leader in content strategy and digital publishing. "

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New beverage launches: Nestlé, boutique whisky, Oatly and more…

New product development

New beverage launches: Nestlé, boutique whisky, Oatly and more…

By Nicholas Robinson

A wave of new beverage launches is landing across functional shots, RTDs, mead and premium sparkling drinks, as brands tap trends in flavour expansion, better‑for‑you formats and elevated alcohol‑free alternatives