From static to dynamic: Why CPG brands are rethinking QR code strategy
Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data
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Can a lower Brix standard help orange juice manufacturers?
FDA’s proposal to lower the required sugar content in not-from-concentrate pasteurized orange juice has been in development for several years, with some manufacturers and industry associations calling it a step forward in improving US citrus production
Beyond taste: How sonic branding can shape brand identity
In the food and beverage aisle where taste and packaging helps brands stand out, sonic branding may help cut through the noise and forge emotional connections with consumers
Oatly bets on coffee and science to fuel plant-based milk’s comeback
Oatly defends processed food, doubles down on coffee and pushes for the next wave of plant-based milk growth
Juice cleanse brand targets kids with clean-label line
Raw Generation taps into the kids’ nutrition boom with cold-pressed juice line Little Sippers
Natural Products Expo West
Chobani bets big on protein in yogurt and RTD coffee
The company boosts its protein content for its yogurt and coffee businesses
Natural Products Expo West
Spilling the tea trends at Natural Products Expo West
Tea brands put their own spin on flavors, sustainability and storytelling
How are spent grains and coffee addressing nutrition and taste?
Byproducts from grain and coffee could ease the cocoa shortage and meet growing demand for protein fortification
Nestlé dials in on coffee and health sciences to boost profits
The company is betting big on high-growth categories to boost sales and cut costs
Beyond hydration: How sourcing, packaging and quality shape the premium water category
Realm Artesian Water may have a high price point, but domestic sourcing and strategic distribution reflect growing consumer demand for premium, high-quality experiences