
A tale of two shoppers: How CPGs price in a K‑shaped economy
In a K-shaped economy where spending power splits in two, CPG brands must rethink pricing, value and channel strategy to win both high- and low-income grocery shoppers.
All stories

In a K-shaped economy where spending power splits in two, CPG brands must rethink pricing, value and channel strategy to win both high- and low-income grocery shoppers.

In the absence of swift federal action, California is proposing to ban food additives it deems unsafe or poorly tested

Comfort food now needs an edge

Dietary Guidelines pose a challenge for formulators around non-nutritive sweeteners

FDA eases ‘no artificial colors’ claims, but ambiguity over ‘petroleum-based dyes’ leaves manufacturers cautious

Chobani is translating hype and scarcity economics into everyday grocery categories, reframing its Flavor Drops creamer from a staple product into a discovery-driven experience

Startup Spotlight
Early-stage founders share how they’re reinventing indulgent foods while navigating one of the toughest fundraising environments in recent years

Diet Trends
From Dry January to everyday routines, alcohol-free beverages are integrating into wellness diets with functional, mood-enhancing ingredients

The latest Dietary Guidelines may not reinvent the wheel, but they offer manufacturers a roadmap to balance nutrition, consumer preference and formulation strategy across sweeteners, grains and processed foods, according to one expert

For startup Loonen, water isn’t just water - it’s spring-sourced and filtered with an emphasis on minimizing plastic across the supply chain