
Sazerac acquires Au Vodka as founder backs brand’s next phase of growth
The co-founder of Au Vodka Charlie Morgan has said that having Sazerac “take the helm” is a natural step for the brand.

The co-founder of Au Vodka Charlie Morgan has said that having Sazerac “take the helm” is a natural step for the brand.

Beverage brands dominate the US market’s 25 fastest-growing brands in 2026, despite a challenging year for overall brand growth.

Spanish brewer Mahou San Miguel is strengthening its coffee business with the acquisition of La Flor Del Café and Gran Café Royal.