Impossibrew taps into growing demand for functional alcohol-free drinks
UK-based alcohol-free beer brand Impossibrew is tapping into growing demand for functional non-alcoholic beverages after increasing its revenue by 9,500% with the help of AI.
Archives for June 22, 2026
Danone strengthens beverages portfolio with Asia-Pacific acquisition
Danone has ramped up its portfolio of functional beverages with the agreement to purchase Australia-based Made Group.
Creatine storms functional drinks but can it really deliver?
As formulators race to stabilise creatine for RTD formats, the ingredient is moving beyond sports nutrition into mainstream wellness, yet evidence gaps and dosing challenges could shape its true potential