
Celeb power: The new essential in beverage innovation?
Celebrity beverage brands are everywhere. Has celeb power become key to success in today’s market?

Celebrity beverage brands are everywhere. Has celeb power become key to success in today’s market?

Industry players, academics and researchers have cracked the code for better tasting alcohol-free drinks - in different ways

Health, clean-label status and recognisability have made the ingredient stand out

Nestlé overcomes infant formula recall to deliver solid Q1 growth, powered by Coffee and Confectionery

After a difficult 2025, Heineken has seen a ‘solid’ first quarter but warns of an increasingly complex and uncertain macroeconomic environment