Widening the appeal of non-alcoholic drinks
Fancy mocktails can be found in the US’ most vibrant cities: but how can non-alcohol alternatives win over consumers nationwide?
Archives for April 17, 2026
How AI is reshaping product discovery in F&B
Algorithms are increasingly deciding if a product flies or flops. Here’s how food and beverage companies can wow a new customer: agentic AI
What’s the outlook for craft beer in 2026?
While US craft beer volumes were down in 2025, brewers are finding pockets of growth
Functional beverages: The 5 overarching trends defining the next generation of drinks
What are the forces shaping the functional drinks of the future?
The billion dollar beverage opportunity
Non-alcohol beer, wine and spirits have now hit a billion dollars in US off-premise sales alone
PepsiCo proves new playbook works as price cuts and innovation drive sales
Price cuts, cleaner ingredients and bold flavors drove Q1 gains for PepsiCo as consumers seek affordability, function and comfort
Pernod Ricard sees sales rise: but warns of Iran impact
Pernod Ricard’s results reveal how the conflict could affect companies in unexpected ways
Is coffee ready for the EUDR?
As the deadline for the regulation approaches, the commodity continues to grapple with barriers to compliance
New product development
New beverage launches: Patrón, Nestlé, Starbucks, prebiotic soda and more…
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions