News & Analysis for the Beverage Industry
EXCLUSIVE INTERVIEW: SIMON SPILLANE, BREWERS OF EUROPE (BRUSSELS PRESS CLUB)
Brewers of Europe insists that ending 'discriminatory' tax breaks on small EU brewers exporting to the US remain a vital issue in ongoing talks around the Transatlantic Trade & Investment Partnership (TTIP).
The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of heart attack, convulsion, and other adverse reactions.
Tea isn’t just for grown-ups anymore, as instant and ready-to-drink teas are paving the way for strong positioning among families, children and teens, according to a recent report by market research firm Packaged Facts.
Australia
Cider’s dramatic rise in popularity among Australian consumers appears to have come at the expense of pre-mixed spirits, according to new market research figures.
Edrington says its new low-calorie rum Brugal Suspiro is attracting both male and female consumers in launch market Spain and sees a ‘lot of tarmac’ ahead of premium vodka brand Snow Leopard in Korea.
The founder of Reverend Nat’s Hard Cider insists Americans care less than the English about upholding cider ‘purity’ standards and says he is inspired by craft brewers rather than ‘some old guy who owns an orchard’.
China analysis
Although China wine market has been booming for some time, the low prices charged by online importers means few leading brokers and retailers have been tempted to enter the business.
Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.