‘Make sure you’ve got a drink the world wants, in beautiful packaging’: Innocent co-founder Richard Reed

By Ben BOUCKLEY

30-Jun-2014 Last updated on 30-Jul-2017 at 07:14 GMT

Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

18-Jun-2014

By Ben BOUCKLEY

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir last week in London.

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

16-Jun-2014

By Ben BOUCKLEY

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot on’.

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

12-Jun-2014

By Ben BOUCKLEY

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.