Insight Guide

Consumers drinking to their wellbeing

Format: PDF file | Document type: Insight Guide | Promoted Content

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Consumers drinking to their wellbeing

Beverages have come to epitomize nearly everything people want in a product: hydration, nutrition, function and convenience. But with that expanded usefulness comes heightened expectations that add complexity to product development.

Cargill's latest report sheds light on consumer perceptions, growth opportunities and strategies to focus your efforts:

  • 2 categories expected to generate the most revenue
  • 7 health conditions consumers address using beverages
  • Top 10 beverages consumers are interested in added function
  • The impact of healthier habits on alcohol consumption

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