Brands across RTD tea, energy, kombucha, no-alcohol wine and premium spirits alternatives are leaning into functionality and provenance as consumer expectations evolve. Natural cues, ingredient-led benefits and regional storytelling remain central to product development.
Innovation continues across alcohol-free and low-regulation formats, with producers exploring new production methods to deliver complexity, authenticity and mixability. Performance energy and functional mushroom NPD are among the ingredients gaining notable momentum.
Elsewhere, convenience-led formats such as variety packs and single-SKU seasonal releases are supporting at-home occasions and retail channel expansion. Digital-first availability through Amazon remains a key route to market for multiple launches.
Premium craft players are building category distinction through partnerships, sourcing credentials and trade-focused strategies, demonstrating how modern beverage brands balance quality cues with commercial adaptability.
Bolle Reserve
Bolle has introduced Chardonnay Reserve, a premium alcohol‑free white wine made from 100% Chardonnay sourced from Burgundy.
The launch uses the company’s twice‑fermented, patent‑pending production method, which starts with AOP Burgundy Chardonnay that is de-alcoholised and then refermented with fresh juice from the same region.
Bolle positions the release as a category step‑change, arguing that alcohol‑free wines rarely begin with fruit of comparable quality or a production method capable of maintaining structure and varietal integrity. The producer says the technique rebuilds body and complexity without the need for added sugar, glycerine, flavourings or aromas.
The resulting wine is described as pale gold with notes of green apple and citrus, alongside floral and subtle nut hints, supported by crisp acidity and light minerality. Founder and winemaker Roberto Vanin said the aim was to honour varietal character and terroir while offering an option for occasions where alcohol is not desired.
CEO Gary Read added that the release underlines the need for non‑alcoholic wines to follow winemaking principles equal to those applied to traditional fine wine. Chardonnay Reserve joins a portfolio built around fermentation‑led structure rather than sweetness.
Momo Rhubarb
Momo Kombucha has launched a limited‑edition Tomlinson’s Forced Rhubarb Kombucha in partnership with Natoora. The seasonal SKU rolls out from now across Momo and UK retailers Ocado, Gail’s Bakery, Natoora and Whole Foods, with an RRP starting at £4.50 per 330ml glass bottle.
Produced using forced rhubarb from producer Robert Tomlinson, one of the final growers in Yorkshire’s Rhubarb Triangle (northern England) using traditional forcing sheds, the kombucha uses freshly pressed juice handled by Momo’s team at its New Covent Garden Market (London) brewery. The brand describes the profile as lightly sweet, gently tart and unfiltered in line with its wider range.
The collaboration also feeds into Natoora’s focus on radically seasonal sourcing and small‑scale growers. Ten pence from every bottle sold will support Natoora’s Farm Fund, which backs young farmers adopting agroecological methods.
MOMO continues its commitment to natural production, using a blend of organic loose‑leaf sencha and assam teas brewed in small batches. Co‑founder Josh Puddle said Natoora was a strong fit due to its quality‑driven sourcing model.
Altamura expansion
Altamura Distilleries is accelerating its footprint in the United States, with its durum wheat vodka, now available in 20 states and supported by a bolstered commercial and advocacy team.
Key markets include New York, Connecticut, California, Florida, Nevada, Georgia and Colorado, with the brand emphasising trade‑focused infrastructure rather than simple distribution gains.
Leah Miller, formerly of Campari, joined as Director of Sales for New York in 2025, bringing commercial and market development experience to drive premium on‑trade growth and long‑term partnerships. Further strengthening coverage, the brand appointed Rio Azmee as US East Coast Brand Ambassador in 2025 and Rustyn Vaughn Lee as US West Coast Brand Ambassador in early 2026.
The new team is designed to support bartender engagement, education and execution across both coasts, reflecting the pace of the brand’s expansion. Altamura Distilleries says the three appointments underline a clear strategy built on sales leadership, advocacy and trade‑first delivery.
Altamura Vodka is distilled entirely from Italian durum wheat grown in Altamura, Puglia, a region recognised for its PDO‑protected bread and wider culinary heritage.
The brand is the Official Vodka Partner of The World’s 50 Best Hotels. Altamura Distilleries also partners with wildlife charity Born Free, donating from every bottle sold.
C4 Mango Fuego
C4 has added a new flavour to its Performance Energy line with the launch of Mango Fuego, now available through Amazon.
The variant combines tropical and spicy notes and is positioned to support energy, focus and endurance with 200mg of caffeine and CarnoSyn Beta-Alanine, while remaining zero-sugar and free from artificial colours.
The brand describes the profile as mango-led with a mild heat finish, aimed at consumers looking for bolder flavours in functional energy.
C4 says the product is suited to pre-workout occasions as well as general daytime consumption, reflecting ongoing demand for performance beverages that balance flavour innovation with established functional cues.
Mango Fuego expands the Performance Energy portfolio at a time of continued category growth in higher-caffeine, zero-sugar formulations.
The launch also strengthens C4’s presence on Amazon, a key channel for functional beverage shoppers.
Tenzing Energy+
Tenzing has expanded its portfolio with Natural Energy+, a new functional energy range launching with a Lion’s Mane variant.
Rolling out UK-wide across 700 Tesco stores, the 500ml SKU carries an RRP of £2.99 and will also be available via Amazon, the brand’s website and selected wholesalers.
Natural Energy+ Lion’s Mane is formulated to support focus and mental clarity, combining the mushroom extract with magnesium, vitamin D and natural caffeine from green coffee.
Tenzing says the subrange responds to increased consumer demand for targeted functional benefits and introduces a refreshed look intended to improve on‑shelf navigation and clarity of purpose.
Founder Huib van Bockel describes the launch as the next phase in the brand’s growth, aimed at consumers seeking natural energy without a rapid crash.
The development builds on Tenzing’s existing positioning as a low-calorie, plant‑based energy brand free of artificial ingredients.
The new range maintains Tenzing’s sustainability commitments. The company is a certified B Corp, uses Rainforest Alliance certified ingredients and was the first carbonated drink globally to carry on‑pack carbon footprint labelling. A second Natural Energy+ variant is set to follow in April.
Premium Blend Tumisco
Premium Blend has introduced Tumisco, a wine-based product created to emulate the flavour and mixability of Peru’s Quebranta pisco while remaining compliant for beer‑ and wine‑licensed operators.
The 24% ABV SKU is designed to give venues a pisco-style option for classic cocktails without the regulatory and cost requirements associated with distilled spirits.
Tumisco is available in 1l and 50ml PET formats to support bar efficiency and off‑premise merchandising. Premium Blend says the product delivers the dry, aromatic profile expected from traditional pisco and has been developed for drinks including the Pisco Sour, Chilcano, El Capitán and Pisco Punch, as well as contemporary Latin‑influenced serves.
Co‑founders Gino and Henry Santos describe Tumisco as an example of the company’s strategy to recreate globally recognised spirit styles through compliant wine‑based formulations. The launch aims to help operators expand cocktail menus, increase margins and meet demand for international flavours under beer‑ and wine‑only licenses.
Saint James Packs
Saint James Iced Tea has introduced two new variety packs, the Party Pack and the Paradise Pack, aimed at at‑home occasions.
Both multipacks bring together mixes of the brand’s organic green and black iced teas in low‑calorie, low‑sugar formats for ease of entertaining.
The Party Pack focuses on lighter fruit profiles with Red Raspberry, Juicy Peach and Passion Fruit & Peach, positioned for brunches and social get‑togethers. The Paradise Pack offers a more tropical flavour mix with Pineapple & Mango, Passion Fruit & Peach and Blood Orange & Hibiscus, which the brand says suits game‑day hosting and winter sports viewing occasions.
The two variety packs launch initially as an Amazon exclusive, with availability through SaintJames.com set to follow. The brand notes the packs aim to simplify flavour choice while targeting increasing consumer interest in low‑sugar, organic ready‑to‑drink teas.
