Lion Little World Beverages: Adrian Mooney, Marketing Director for Europe and Asia

Lion Little World Beverages has announced Adrian Mooney as Marketing Director for Europe and Asia, in a move to accelerate take-up of craft beer.

Mooney brings with him strong entrepreneurial and brand building experience, having run a start-up for two years in London as well as Marketing Director roles at Heinz, McVitie’s, Britvic and Tetley.

Little World Beverages was launched in 2020 and represents a unique domestic and international portfolio of craft beer including UK Top 10 brands, Fourpure Brewing Co and Magic Rock Brewing as well as Australian craft brewery, Little Creatures and US IPA beer leader, New Belgium Brewing.

Meanwhile, John Wright has been appointed as Head of Digital Growth, an expert increasing traffic and building consumer engagement and conversion and is launching new Magic Rock and Fourpure websites as well as Little World’s new B2B website. Wright joins the business with over ten years of experience of running his own digital consultancy, focusing on marketing and website services before spending two years with Chillisauce Events working on B2C and B2B projects, and helping generate £20m annual revenue.

Lauren Barnett has also joined as Social & Community Manager: her role will be to help expand social reach and drive connections into new online and offline communities across all brands.

Chris MacRae has joined the team as the UK’s Voodoo Ranger Brand Developer.  His experiential agency experience is perfect for a hybrid remit that covers marketing and experience on premise to introduce 18-30 gamers to “Live Rangerously.”  He also looks after social media, Twitch and gaming influencers to help reach this audience.

Working closely with marketing, Stefan Boxall joins as Head of Hospitality UK and brings over 25 years of experience within the industry with Revolution Bars, Café De Paris and other leading West End operations. Boxall oversees Bermondsey, Huddersfield and Holmfirth taprooms as well as the Little Creatures Kings Cross tap and microbrewery that showcases all brands. Supporting Boxall is Chloe Webber, Sales and Events Manager, charged with developing corporate relationships and events in the venue pulling on her experiences at Revolution Bars.