Canadian company wants its ‘cardiovascular sparkling water’ to be everywhere soda is in retail

By Mary Ellen Shoup

17-Apr-2018 Last updated on 17-Apr-2018 at 10:27 GMT

Infuse Your Life Health Products Inc. has completed a soft launch of its new product, 'Soul: Cardiovascular Sparkling Water', in Western Canada to gauge consumer interest and is now completing final R&D to bring the product to US and Canadian retailers later this year.

DRY Soda founder: ‘We finally wanted to put our hats in the ring with a diet product’

13-Mar-2018

By Mary Ellen Shoup

DRY Soda Co. debuted its Zero Sugar organic soda line at Expo West in Anaheim, California, last week; seeking to respond to unmet consumer needs in the diet soda category.

Shaping the next generation of soft drinks: ‘The baseline for innovation has become more demanding’

01-Mar-2018

By Rachel Arthur

Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...

PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’

08-Feb-2018

By Rachel Arthur

PepsiCo is launching calorie-free sparkling water ‘bubly’ in the US this month, further expanding its water portfolio following the introduction of premium brand LIFEWTR last year.