EXPO WEST 2018

DRY Soda founder: ‘We finally wanted to put our hats in the ring with a diet product’

By Mary Ellen Shoup

13-Mar-2018 Last updated on 13-Mar-2018 at 10:57 GMT

DRY Soda Co. debuted its Zero Sugar organic soda line at Expo West in Anaheim, California, last week; seeking to respond to unmet consumer needs in the diet soda category.

Sprite Cucumber, Schweppes Pomegranate, Coca-Cola Lime: New flavors boost sparkling category, says Coca-Cola HBC

14-Feb-2018

By Rachel Arthur

Coca-Cola Hellenic Bottling Company (HBC) says the evolution of new variants and flavors are helping boost the sparkling beverage category, with consumers showing particular interest in light and adult varieties.

PepsiCo to ‘shake up’ sparkling water category with new launch ‘bubly’

08-Feb-2018

By Rachel Arthur

PepsiCo is launching calorie-free sparkling water ‘bubly’ in the US this month, further expanding its water portfolio following the introduction of premium brand LIFEWTR last year.

'It appears Diet Coke is going after the sparkling water craze...' Designers weigh in on the new look

10-Jan-2018

By Elaine Watson

Coca-Cola is rolling out a bold new look for Diet Coke in slimmer 12oz cans, and introducing four spicy new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.* But what do designers and market researchers think of the new look,...