NEWS IN BRIEF

Pulse Beverage gains international distribution through Better4U Food & Beverage

By Mary Ellen Shoup contact

- Last updated on GMT

Pulse Beverage gained international distribution for its line of coconut waters earlier this month as well.
Pulse Beverage gained international distribution for its line of coconut waters earlier this month as well.
The Pulse Beverage Corporation has secured international distribution to bring its Natural Cabana lemonade and limeade drinks to the Republic of China (Taiwan) through US-based distributor, Better4U Food & Beverage Inc.

Natural Cabana lemonade and limeade come in seven, low-calorie flavors sold in major US retailers such as Walmart, Albertsons/Safeway, Kroger, Kmart, and 7-Eleven. The company also makes a line of coconut water in pineapple and natural flavors that also gained international distribution earlier this month.

Better4U has distribution in Taiwan and consumer demand of more than 6,500 cases per month ( the equivalent of $200,000 per quarter) in additional net revenues for Pulse providing the company a 40% increase in annual sales.

“This arrangement makes a lot of sense for Pulse. We have no distribution costs or credit risks in this business model,” ​CEO of Pulse, Robert E. Yates, said.

“We collect from the customers in Taiwan, reimburse Better4U for their cash outlays and record the entire

image
Two of the storefronts (under construction) that will sell Natural Cabana products.

transaction in Pulse’s books. Our partner is responsible for paying for the manufacturing up front as well as transit costs.”

Better4U is helping build retail storefronts in Taiwan where it will sell the Natural Cabana brand.

“Our partners have comprehensive consumer goods distribution relationships in the Republic of China and we are pleased to have be introduced to a population base of over 23.6 million new consumers that will have an opportunity to taste our Natural Cabana lemonades and limeades.”

Related topics: Juice Drinks, Emerging Markets

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