News & Analysis for the Beverage Industry
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The tea and coffee categories are evolving: particularly with the rise of a variety of RTD products that appeal to the all-important millennial consumer group. From functional products to new production processes, Packaged Facts explores some of the...
Functional beverage start-ups in Asia should not get fixated on making and securing official health and efficacy claims before launching, and could look instead to “wrap up” products alongside more holistic therapies such as Tai Chi.
With consumers looking for alternatives to high doses of caffeine and sugar, nootropics could become the ‘new norm’ for energy drinks, believes new brand LGND.