Brain health drinks could be as big as energy drinks

By Nicholas Robinson contact

- Last updated on GMT

More consumers are demanding naturally-derived psychoactive drinks
More consumers are demanding naturally-derived psychoactive drinks

Related tags: Caffeine

Demand for psychoactive drinks for adults is exploding, following new research showing the cognitive health benefits of various natural products, a leading analyst has claimed.

Some fruits, plants or roots, such as ginseng, blueberries and chamomile, had a positive impact on cognitive health, said Canadean's director of ingredients Karin Nielsen.

“For example, properties from Panax Ginseng, a root naturally occurring in Asia, appear to fight idiopathic chronic fatigue (nervous exhaustion),”​ she said.

Cognitive health issues

Cognitive health issues, which included things like Alzheimer’s disease, as well as lesser publicised problems, like generalised anxiety disorder, depression and even migraines, were costing the world's economy billions, she claimed.

“The cost of supplying the world’s population with antidepressants and psychotherapy drugs now exceeds $70bn,”​ Nielsen added.

Drinks manufacturers could kick-start the soft drinks category by refocusing their attention on beverages with a cognitive function derived from natural ingredients, she said.

Market value

The global market value of food and drink products with cognitive health benefits was worth a small, but growing $200M, she said. “For comparison, Canadean valued the global energy drinks market at $40bn in 2013,” ​Nielsen said.

Almost 48M people suffer from dementia worldwide, according to World Health Organisation figures.

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