Canned water offers an alternative packaging option – but will consumers always associate water with plastic bottles?

By Rachel Arthur

- Last updated on GMT

Noah's Spring Water is using Rexam's 24 oz Cap Can for spring water
Noah's Spring Water is using Rexam's 24 oz Cap Can for spring water

Related tags Recyclable materials Bottle Containers

Rexam says canned water is a growing trend, as Noah’s Spring Water adds a re-sealable aluminum can to its packaging mix.

Rexam’s Cap Can is a re-sealable aluminum container, using closure technology from Dayton Systems Group (DSG).

The can is 100% recyclable, and gives municipalities and educational campuses that have banned plastic bottles another option. Aluminum keeps water cold for longer, and the re-sealable cap means it is reusable, the company adds.

Educating consumers

Californian company Noah’s Spring Water has introduced the Rexam 24 oz Cap Can to its portfolio. The can body is produced and printed on Rexam’s high-speed can manufacturing lines, then the Cap Can end and closure is added.

“Many of the benefits of the Cap Can are the same ones that are a fundamental part of all of our aluminum packaging options,”​ Claude Marbach, president, Rexam Beverage Can North America, told

“What really sets the Cap Can apart is its re-sealability. Water is commonly sold in plastic bottles that can be opened and reclosed. The Cap Can gives consumers this same option but in a package that has many advantages over plastic.”

Asked if there is a problem with people fundamentally identifying water with bottles and not cans, Marbach said: “Water in cans is a growing trend. Companies like LaCroix [Florida-based natural sparkling water brand] are making their mark in this segment and helping educate consumers as to why cans really are a value-added alternative to plastic.

“We plan to continue to work with potential and existing customers and educate them on the myriad benefits aluminum delivers.

Bottled water ban

Last year San Francisco's Board of Supervisors voted to ban bottled water, in an effort to reduce the volume of PET sent to landfill. 

This will cover public property and vendors at city-sponsored street fairs and events. It excludes city marathons and sporting events.

The ban, which is being phased in, applies to water bottles 21 fl oz or smaller.

“Their re-sealability allows consumers to open and re-close their can so they can enjoy their beverages at their own pace and take them on the go.

"Like all aluminum containers, they protect the product from UV damage, preserving beverage integrity and keeping it fresh longer.”

However, the Cap Can is also used by other companies aside from water. Monster uses several sizes for its energy drinks, and Jolt Cola and Cock’n Bull Ginger Beer also use the packaging.

“We are confident consumers will continue to embrace our aluminum packaging options for their many benefits and drive demand for them in water and other markets,” ​said Marbach.

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