BEVERAGEDAILY.COM: ENTREPRENEUR'S EDITION

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

By Ben BOUCKLEY

11-Jul-2014 Last updated on 28-Sep-2021 at 10:52 GMT

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands not to turn up at the retailer’s HQ with a lengthy PowerPoint presentation but to do something different.

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

18-Jun-2014

By Ben BOUCKLEY

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir last week in London.

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

16-Jun-2014

By Ben BOUCKLEY

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot on’.

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

12-Jun-2014

By Ben BOUCKLEY

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.