It will be launched in Tanzania, Kenya, Mali and Burkina Faso followed by Thailand, Asia, Canada and the US.
According to Bavaria, 8.6 Black hits the shelves first in Africa and Asia, where the stout beers segment is currently seeing enormous growth and it targets well-off male beer drinkers aged 18 to 49 who are looking for stout beers with character.
“The far more pronounced embossing achieved with Embossed Touch projects the sense of masculinity characterizing our target group,” said Benjamin Kaempf, global marketing manager, Bavaria. “A black lacquered can end further highlights the beer’s premium quality and the design enhances product differentiation and point-of-sale visibility.”
The 50cl dark beer complements Bavaria’s existing Original, Red and Gold cans and comes in an Embossed Touch design, which means there is one generic design which is used all around the can (Skin Tech) to emphasize details like brand names or logos.