Product scan uncovers added emphasis on 'pure' in new beverage launches

Coca-Cola adds Minute Maid to $1bn portfolio

03-Feb-2011

Minute Maid Pulpy has become the Coca-Cola Company’s first brand from an emerging market to reach the billion dollar sales mark.

Big brands go for a local twist in pursuit of Chinese success

21-Dec-2010

Chinese consumers are becoming increasingly receptive to international soft drink brands but success does depend on an appreciation of local flavour preferences, according to Datamonitor.

Asian consumers thirst after healthy soft drinks

15-Dec-2010

New Datamonitor reports reveal that the health and wellness trend is dominating soft drink launches in both China and Japan.

Product scan uncovers added emphasis on 'pure' in new beverage launches

Datamonitor has picked out three product launches that illustrate how manufacturers are upping the emphasis on pure and original ingredients to drive healthy soft drink sales.

Related Topics

Coca-Cola adds Minute Maid to $1bn portfolio

Big brands go for a local twist in pursuit of Chinese success

Asian consumers thirst after healthy soft drinks