News & Analysis for the Beverage Industry
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Energy drinks have managed to maintain their popularity during the economic downturn, despite their higher price per litre and negative publicity, according to market analyst Canadean.
The sale of global alcoholic drinks improved for all categories globally in 2010, with emerging markets reaffirming their role as the “main engine for growth”, claims industry analyst Euromonitor.
The Asian beer market is to account for 38 per cent of total beer consumption by 2015, according to Canadean’s latest Global Beer Trends report.