
Otsuka Pharma grows electrolyte drink business across Asia
Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
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Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
MAD Foods, a Singapore-headquartered company specialising in plant-based ready-to-drink beverages, is partnering TurtleTree in developing a new line of functional oat milk coffee containing lactoferrin that will be launched in mid-2025.
Nestle China is expanding its range of products containing white mulberry leaf extract clinically shown to reduce postprandial blood sugar increase, with its latest launch a no-sugar Oolong tea.
Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
China herbal tea brand Wanglaoji says Indonesia is one of its fastest growing markets in South East Asia (SEA) and could potentially become its biggest market in the region in the next couple of years.
The Food Safety and Standards Authority of India (FSSAI) is clamping down on e-commerce websites selling “health drinks”, as there are currently no regulations set in place for such products.
This round-up looks at how international and regional health and nutrition companies have fared in their latest financial performance, featuring insights from Danone, Unilever, Otsuka, Kirin, and The a2 Milk Company.
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
Tummy Buddies, a start-up from Australia, has created a range of synbiotics flavoured water designed to address what it perceives as a lack of gut health products for toddlers.