News & Analysis for the Beverage Industry
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The UK government will consult on banning high-caffeine energy drinks for under-16s in England over health concerns. However, a new study suggests energy drinks may only be indirectly linked to poor adolescent health, so what makes them risky?
The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?
Endurance-sport nutrition brand, Protein Rebel, has launched an on-trend seawater-sourced magnesium citrate powder for runners' recovery.
Huel has "bent its mission statement" to launch Daily Greens, its first powdered supplement, which aims to fill nutritional gaps identified in competing products on the market.
Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
Nutricia has launched a new plant-based medical nutrition drink under the Fortimel range, to provide the same nutritional benefits to patients with specific dietary preferences.