News & Analysis for the Beverage Industry
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The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
Functional beverage brand Shake Your Plants (SYP) aims to address dehydration and nutrient deficiency issues among the UAE population, while actively seeking global expansion.
GULFOOD
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.
South Korea’s Pulmuone Green Juice intends to expand its range of low-sugar health functional foods, on the back of strong sales of its sugar management product and growing demand.
GULFOOD
Dubai-headquartered Barakat looks to meet consumer demand for non-alcoholic beverages that replicate the drinking experience with its packaged mocktails, a category that the company hopes to grow in the Middle East and beyond.
Singapore beer giant Tiger says that its revamped packaging reflects progress and innovation while staying true to its roots as a local icon.
A study in China finds that higher intake of sugar-sweetened beverages (SSBs) and artificially sweetened beverages (ASBs) was associated with an increased risk of chronic kidney disease (CKD), whereas moderate consumption of natural juices (NJs) had...
Suntory-owned Roku Gin says that the burgeoning popularity of cocktails and the premiumisation trend are key growth drivers of the gin category, particularly in Asia.
South Korean firm Brewguru has reformulated its popular ready-to-drink (RTD) highball product and released a new version with lower sugar and alcohol content, capitalising on the flourishing “zero trend” in the country.
Premium water brand BE WTR aims to “revolutionise hydration” with its filtration and flavour-enhancing technologies, as it actively sets up bottling plants across the globe on the back of new funding.