Better-for-you claims in the crosshairs: Advertising watchdog scrutinizes health claims
National Advertising Division cases shine light on marketing missteps, making the case for food and beverage brands to rethink health-focused advertising
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Cautious optimism: Will the CPG food industry return to growth in 2026?
Steady wages, tax refunds and undervalued assets set the stage for targeted growth and strategic deals
Monster Beverage energizes growth through innovation that reinforces, not replaces what consumers love
By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines
Coca-Cola eyes return of bolt-on deals, but is there a viable pipeline?
CEO James Quincey says bolt-on M&A will become a ‘bigger feature’ for Coca-Cola and the larger industry, but the timing hinges on innovation cycles and the beverage giant’s prolonged IRS dispute
Danone tackles the big question for GLP-1 users: What should they eat?
Grounded in emerging science, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer
Startup Spotlight
Third wave hydration: Plink! sparks shift toward flavor-first daily wellness
By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...
The future of functional food is female: Startup The Cycle taps into huge whitespace with PMS and period relief beverages
Targeting the growing demand for functional products designed by and for women, the startup blends clinical science, tradition and taste to normalize self-care during menstruation
Monster’s momentum: Energy drink sale surge as innovation and ‘affordable luxury’ positioning redefine the category
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
Inside discount retailer Lidl US’ recipe for success: Fresh, value and focus
From SKU rationalization to supplier partnerships and front-line empowerment, CEO Joel Rampoldt is reshaping Lidl US’ playbook for sustainable growth and earning consumer loyalty along the way
Coca-Cola leans into protein, ‘zeros and diets’ as GLP-1 users reshape beverage habits
Even as appetite-suppressing drugs dampen full-sugar soda sales, the beverage giant reports higher revenue and market share gains powered in part by its ‘reinvigorated sparkling portfolio’ thanks to no- and low-calorie options and its protein offerings,...