PepsiCo plays ‘offense’ to transform portfolio for health-conscious consumers
CEO Ramon Laguarta outlines plans to reduce sugar and sodium, boost protein and fiber, and “restage” core brands to drive higher value per consumption
All stories
Fancy Faire
6 trends redefining spicy beyond extreme heat to reach new consumers
From sweet-heat pairings and clean-label innovation to global flavor exploration and softer packaging cues, brands are transforming spicy into an everyday, elevated experience
Food companies further limit advertising to children across digital media
Coca-Cola, Campbell’s, General Mills and other CPG and fast-food companies expanded voluntary advertising restrictions across digital platforms after research found most children encounter unhealthy food branding on YouTube
Diet Trends
What ‘healthy’ means to Americans is changing, and so should marketing
Consumers want healthier food but struggle to trust nutrition information, creating both challenges and opportunities for brands, according to new data from the International Food Information Council
Winter Fancy Faire
Dry oat milk ‘slices’ promise a step-change in plant-based beverage sustainability
Using a proprietary dry-printing process, Milkadamia’s new oat milk format reduces packaging by 85%, lowers logistics costs and gives retailers a less expensive, more sustainable entry point for plant-based milks
Better-for-you claims in the crosshairs: Advertising watchdog scrutinizes health claims
National Advertising Division cases shine light on marketing missteps, making the case for food and beverage brands to rethink health-focused advertising
Cautious optimism: Will the CPG food industry return to growth in 2026?
Steady wages, tax refunds and undervalued assets set the stage for targeted growth and strategic deals
Monster Beverage energizes growth through innovation that reinforces, not replaces what consumers love
By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines
Coca-Cola eyes return of bolt-on deals, but is there a viable pipeline?
CEO James Quincey says bolt-on M&A will become a ‘bigger feature’ for Coca-Cola and the larger industry, but the timing hinges on innovation cycles and the beverage giant’s prolonged IRS dispute
Danone tackles the big question for GLP-1 users: What should they eat?
Grounded in emerging science, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer