News & Analysis for the Beverage Industry
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Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
FDA remains steadfast in its opinion that CBD is not a dietary supplement.
Many would agree that a good glass of wine can take a meal to the next level, but could it take gut health up a notch too?
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
With the success of Veryvell in Colorado and Canada, Truss is expanding its distribution.
As beer sales slip and demand for functional drinks rise, distributors like AB-ONE are expanding into other categories like better-for-you hydration.
The partnership has spawned a product extension into the sparkling water category.
Research suggests tart cherry juice enhances recovery and attenuates symptoms of exercise-induced muscle damage (EIMD), likely a result of the potent antioxidant and anti-inflammatory properties of the cherry. Now, a new meta-analysis that documents the...