The ‘proteinification’ of everything
Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.
All stories
Study: Liquid I.V.’s Hydration Multiplier outperforms water in key hydration markers
Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.
Truce reached after Mondelēz haunts GHOST with lawsuit
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
Congressional hearing addresses current state of CBD, but legal limbo continues
FDA remains steadfast in its opinion that CBD is not a dietary supplement.
Glass to gut: Using wine leftovers to make healthy ingredients
Many would agree that a good glass of wine can take a meal to the next level, but could it take gut health up a notch too?
Nuun quenches thirst with proactive approach to hydration
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
Nouri unleashes immunobiotic beverage
The gut health brand, perhaps best known for its two-in-one capsules containing probiotics that float inside plant-based omega oil (Ahiflower), has now entered the functional beverage category with the launch of Inner Immune.
Molson Coors, Hexo Corp serve up CBD sparkling water in more states
With the success of Veryvell in Colorado and Canada, Truss is expanding its distribution.
Anheuser-Busch inks distribution deal with vitamin D drink ShineWater
As beer sales slip and demand for functional drinks rise, distributors like AB-ONE are expanding into other categories like better-for-you hydration.
Pro skateboarder launches CBD water with Vertical Wellness
The partnership has spawned a product extension into the sparkling water category.