Nestlé signs biggest-ever global brand deal with NBA
World’s biggest CPG bets on basketball to reach the next generation, signing 21-market NBA deal
Archives for October 7, 2026
The functional boom: 5 lessons for beverage brands
From taste and branding to habit-building and product positioning, industry leaders share five lessons from the fast-growing functional category
Resource-economy on a grand scale: Installing a new dry-aseptic line
Paid for by Krones AG
To support rising demand for on-the-go drinks and strengthen its sustainability efforts, Adelholzener Alpenquellen has invested in a new dry-aseptic production line.
The Turmeric Co. brings HPP in-house with £3.6M investment
The health shot brand has bought the UK’s biggest High Pressure Processing machine, as founder Thomas ‘Hal’ Robson-Kanu predicts demand for minimally processed products will reshape the drinks sector.