Can functional beverage brands sell a feeling? The rise of social drinks
As consumers rethink their relationship with alcohol, brands are looking beyond traditional functional benefits
Archives for October 6, 2026
Coca-Cola Co’s new Topo Chico Colección signals a new era for sparkling water
From premium provenance and adventurous flavors to functional benefits and kids’ beverages, a wave of new launches is expanding what sparkling water can be, and the occasions it can own
How airports are driving trial for beverage brands
For many travelers, the airport has become a destination for beverage discovery