Why mid-strength alcohol could be the drinks industry’s next growth opportunity
Mid-strength alcohol is set to redefine the alcohol market, as consumers increasingly embrace moderation and healthier lifestyles
Archives for September 17, 2026
Why cask ale is targeting younger drinkers to revive sales in UK pubs
Cask beer or ‘real ale’ is one of Britain’s most distinctive beer-styles, deeply entwined with the history and culture of the traditional pub.