
What does ‘alcohol-free’ really mean?
The definition is under debate in the UK, as producers seek to align with other European countries

The definition is under debate in the UK, as producers seek to align with other European countries

Every major soft drinks category saw growth in 2025, with a new report revealing record value for the sector.

New product development
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers