12 brands that have nailed the ‘fricy’ trend
Beverages, snack, sauces and even ice cream are turning up the heat with ‘fricy’ offerings
Archives for July 3, 2026
New product development
New beverage launches: Pickle soda, Baileys choc minis and more…
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs