The rise of fibremaxxing - and how it’s shaping the next wave of functional beverages
Fibre is the next protein
Archives for June 9, 2026
Coca-Cola, PepsiCo, Mars and DoorDash among CPG brands chasing $7.5 billion World Cup spend
Nearly 90% of World Cup viewers plan on food and beverage purchases, fueling $7.5 billion in spending
Up the food chain
The secret duo shaping global FMCG innovation
They don’t front the brands, but this Nottingham duo is quietly shaping what the world eats next