IFF sells bulk of food ingredients business to refocus on health and wellness
The global ingredient supplier’s deal reflects a broader trend of how companies are streamlining their businesses to meet shifting health and wellness preferences
Archives for May 29, 2026
Kombucha: Exploring the flavour - and functionality - of this unique drink
How can brands embrace the sophisticated flavour profile of kombucha?
5 top tips for beverage flavour innovation
Whether it’s in non-alc or alcohol, flavour is what tempts consumers to try new beverages and keeps them coming back for more...
GLP-1 marketing messages: Friend or foe?
Is GLP-1 messaging a golden ticket to sales success - or does it risk alienating other consumers?
The world’s top alcohol brands
Kantar BrandZ reveals which brands dominate the global beverage alcohol market
What makes the best alcohol brands stand out?
Kantar BrandZ’s rankings shows a 7% decline in value of the world’s top 20 alcohol brands. So what’s the key to building a powerful brand in this new era?