News & Analysis for the Beverage Industry
Monster executives warned aluminum and freight costs are expected to climb sequentially through year-end, but said category demands remain healthy even after price hikes last fall
The company announces that one out of every five energy drinks purchased in Q1 2026 was from Celsius, Alani Nu or Rockstar
Food companies are becoming some of the clearest observers of the economic fallout from the Iran conflict as fuel volatility, inflation fears and changing spending habits begin reshaping behaviour across the supermarket aisle
Mid-strength spirits, functional hydration and heritage all play a role in this week’s beverage NPD round-up