
Protein soda: Why the new craze is going from strength to strength
Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun

Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun

Gut health soda Poppi is ‘prebiotic’ in the US, but ‘high fibre’ in the UK. What is going on?

It is getting harder and harder to predict what the market will do next

Just two weeks ago, news broke of a potential tie-up between Pernod Ricard and Brown-Forman. Now Sazerac and Brown-Forman are reportedly discussing a deal

New product development
From English wine and sparkling innovations to high-ABV beer, RTDs and plant-based protein, producers are pushing into new formats, occasions and consumer needs

A surprising ingredient could help plant-based meat tackle one of its biggest problems: taste