From fitness to lifestyle: How protein demand has evolved
Protein is often associated with strength and fitness - but the category is no longer just about this
Archives for March 25, 2026
AB InBev, Heineken, Molson Coors: How the biggest brewers are future-proofing their businesses
There’s no quick fix for the structural challenges in the beer category. So what strategies are the world’s biggest brewers turning to?
From 67 no’s to nationwide: How Magic Mind built its functional shot business
Positioned to upgrade coffee, Magic Mind rapidly is scaling its nootropic shot after turning early rejections into nationwide retail traction
Can brands cut sugar without killing taste, texture or trust?
As sugar shifts from ingredient to liability, food and drink manufacturers are rebuilding sweetness from the ground up using rare sugars, fibres and fermentation-driven innovation