A tale of two shoppers: How CPGs price in a K‑shaped economy
In a K-shaped economy where spending power splits in two, CPG brands must rethink pricing, value and channel strategy to win both high- and low-income grocery shoppers.
Archives for February 25, 2026
Flavour trend-watching: Dragon fruit, watermelon and lavender shake up the beverage aisle in 2026
Fresh, fruity and floral never go out of style: but with new favourites every year
Beyond pumpkin spice: The fall flavours ready to flourish in 2026
In just six months, the pumpkin spice latte will make its seasonal return. What’s on the radar for 2026?
The power of hue: Why beverage colour matters more than ever
In a category driven by flavour innovation, functionality and format, the colour of a beverage remains one of its most powerful and immediate signals.
New product development
New beverage launches: Red Bull cherry, Moth, Athletic Brewing and more…
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories