News & Analysis for the Beverage Industry
In a marketing culture obsessed with speed and efficiency, Southern Connecticut State University associate professor Amit Singh argues the Super Bowl exposes an uncomfortable truth about how real brand power is actually built
Leadership shake‑up at Barry Callebaut reveals deeper strategic tensions at the world’s biggest chocolate maker
Functional foods are often ultra-processed – but can they be clean label?
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
It’s hoped EFSA’s proposed limits will offer clarity for manufacturers and regulators alike