How to build a beverage brand: Lyre’s on growing the opportunities in alcohol-free
Having built the business around its core alcohol-free spirits, Lyre’s now sees RTD mocktails as a key way to tempt consumers into the category
Archives for January 23, 2026
How Heineken created the world’s top alcohol-free beer brand
Heineken 0.0 is a master class in great innovation. Here’s what Heineken did right.
Beer 3.0: The new frontier where craft pushes boundaries
For many years, the craft movement defined beer innovation: but younger drinkers are looking for products to call their own. How can the beer category respond?
Drinking less but drinking better: Understanding the moderation movement
Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?
New product development
New beverage launches: Mountain Dew, mushrooms and Twinings sparkling tea
From functional mushrooms and gut‑health postbiotics to tropical rums, mineral‑rich sparkling waters and design‑led Dry January serves. Here are the new beverage innovations