Maximizing the holiday shopping rush: 5 strategies for food and beverage brands
Five actionable strategies show how brands can navigate shifting shopper behavior, boost engagement and maximize holiday revenue this season
Archives for November 12, 2025
Healthy beverages
Celsius enters a new era with Rockstar, Alani Nu acquisitions
New flavors, female-forward brands power energy drink company reboot
Healthy beverages
Lipton leans into function and flavor with new herbal teas and concentrates
Lipton is expanding into concentrates and herbal teas to meet growing demand for flavorful, functional and convenient tea formats, while keeping pace with trends like GLP-1 wellness and stress management
Startup Spotlight
Third wave hydration: Plink! sparks shift toward flavor-first daily wellness
By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...
Healthy beverages
What’s the buzz around instant coffee?
Gen Z and Millennials are embracing the low-cost counterpart to ground and whole bean
The future of functional food is female: Startup The Cycle taps into huge whitespace with PMS and period relief beverages
Targeting the growing demand for functional products designed by and for women, the startup blends clinical science, tradition and taste to normalize self-care during menstruation