How to build a beverage brand: Plezi’s mission to transform food and drink with Michelle Obama and Stephen Curry
Plezi sets out to shift Americans’ drinking habits with Plezi Hydration: a lower sugar, electrolyte-boosted and vitamin-packed drink
Archives for October 31, 2025
Packaging news: From smart labels to PPWR ranges
A round-up of some of the latest packaging stories
‘Advertising is a weak force’: Busting CPG marketing myths
Does spending more improve sales? Why do brands fail? Do consumers ever go back to weak brands?