New beverage launches: Innocent, Tropicana, Kirker and more
From smoothies and juice to Irish whiskey, we take a look at some of the new beverages launching around the globe
Archives for September 4, 2025
Sustainable September
How sustainability is shaping the future of beverage packaging
Beverage packaging operations are responding to consumers’ demands for sustainability: in turn, shaping the choices of tomorrow
From sugar cuts to smart packaging: The new playbook for kids’ drinks
As FDA and MAHA tighten rules, kids’ CPG brands are leaning into transparency, functionality and eco-conscious design
Pricing power, price walls, and the $5 ceiling: What a canned and bottled water reveals about value perception
How much are consumers are willing to pay for for a premium brand... and how much is too much? Find the sweet spot in setting a price
Major PepsiCo investor launches campaign for overhaul
Elliott Investment Management, with a $4bn stake in the company, wants to shake things up
Playing to win: Tiger Beer’s experiential marketing to attract diverse drinkers
Tiger Beer has been emphasising experiential marketing to draw in consumers of all ages, such as its recent immersive campaign with MONOPOLY